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Hold
the phone
Hewlett-Packard
(HP) and Nokia are developing
mobile e-services, including one
that would allow a mobile phone
user to print a document from
the Web. Using concepts based on
industry standards such as IR,
vCard or Bluetooth, the mobile
phones would send a URL to a
Web-enabled printer. Nokia 9110
and 9110i Communicator phones
currently have the capability to
beam a URL using today's vCard
and IR technology. HP printers
supporting these evolving
standards will be available next
year.
TIMELINE
TRACKS PRINTING HISTORY
The
Graphic Arts Technical
Foundation's (GATF) (Sewickley,
PA) GATFPress introduces
"Publishing Timeline 2000:
A Chronology of Publishing &
Graphic Arts Events," by
Richard Sasso. Covering a time
span from prehistory to the year
2000, the book lists more than
2,600 events and is packaged
with a searchable CD-ROM version
of the text. More than 350
full-color photographs and
illustrations are included in
the chronology. The book is
available as a hardcover edition
for $100 ($80 for GATF/Printing
Industries of America (PIA)
members), or as a softcover
edition for $80 ($65 for GATF/PIA
members).
E-books
to Grow Slowly Forrester
Research, a Cambridge,
Mass.-based Internet research
firm released a new report, with
the following projections:
Slow
growth is expected for both
e-books and e-book reader
devices.
Strong
sales for custom-printed trade
books and digitized textbooks.
In
five years, 17.5% of publishing
industry revenues ($7.8 billion)
will come from the digital
delivery of custom-printed
books, textbooks, and e-books.
Of this amount, only $251
million will come from e-books
for e-book devices.
As
a result of the Web’s
distribution advantages,
publishers will create a new
publishing model that Forrester
calls "multi-channel
publishing," requiring
publishers to manage all of
their content from a single,
comprehensive repository
containing modular book content
and structure.
"Publishers
are expecting trade e-book sales
that won't materialize—the
drawbacks of reading on screen
will discourage all but the most
motivated readers," says
Forrester senior analyst Daniel
P. O'Brien. "But publishers
can't go back to business as
usual. The Web's distribution
advantages demand they shift to
far more flexible digital
production."
TrendWatch
Takes a Look at Crossing Media
Cross
Media a Jolt of Caffeine for
Asset Management? According to a
recent TrendWatch survey, just
11% of creative professionals
plan to invest in digital asset
management (DAM); even fewer
consider it to be a business
challenge, an indication that
it's scarcely even on their
radar. Even for shops that say
they are already involved in
cross media, just 25% plan to
buy DAM software in the next 12
months.
Why
Should You Care?
While
the term "cross media"
may not resonate yet among
industry professionals, they are
crossing media in various
forms--almost daily. Now is the
time to build your (or your
customers') media workflow for
adapting and reusing digital
files for print, the Web, PDAs,
Palm Pilots, video, TV, cell
phones, and Internet appliances.
These markets will soon be ready
for out-of-the-box cross-media
solutions that mid-size and
smaller shops can profitably
use.
R.R.
Donnelley Launches DAM Service
The
Premedia Technologies unit of R.R.
Donnelley & Sons Company,
Chicago, launched AdSpring™, a
digital asset management system
geared specifically to magazine
publishers for tracking and
managing ad pages. With AdSpring,
magazine design and production
staffs can locate current and
archived advertising via their
web browser for quick placement
or pickup.
Publishers
access AdSpring using either a
PC or Mac and standard Internet
browsers, such as Netscape
Navigator® and Microsoft
Internet Explorer®. AdSpring is
an integral part of R.R.
Donnelley Premedia's broader
advertising management solution
that ensures color-accurate,
consistent messaging for the
advertiser, and quick, efficient
turnaround for the publisher.
"Publishers
are receiving ever-increasing
numbers of digital advertising
pages. To manage those digital
ad files, as well as access
information about those pages,
they need a robust,
cost-effective digital asset
management solution," says
Mary Lee Schneider, president of
Donnelley's Premedia
Technologies. " Through
AdSpring, publishers can find
ads and supporting information,
target them for particular
magazines or issues, and
distribute them over high speed
connections to their printers
via the Web, 24/7."
An
early adopter of AdSpring, World
Publications--which manages
about 12,000 ads annually--sees
additional benefits of the
Internet-based solution.
"The required staffing,
storage, and retrieval systems
of an in-house solution can tie
up capital," notes Lisa
Earlywine, director of
production operations for World
Publications. "Premedia's
investment in the infrastructure
and administration of AdSpring
gives World the expertise
without major capital expense
for new systems, software, and
technical resources."
Graphic
Arts Monthly- November 6, 2000
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